Cookies by Lillie
What They Needed
Lillie came to me with the desire to update her brand and give it a more professional feel. She was ready to take her business to the next level and wanted her branding to reflect that. Lillie wanted to make sure that her rebranding felt true to her, looked like a professional brand, and would be able to work on various materials and products.
What We Designed
We went with a logo suite for Lillie. The logo mirrors the build of her cookies - with stacked type on a cookie cutter shape. It was important that the “by Lillie” had a sense of personalization. After all, each order is carefully thought out. We delivered a suite of logos, typography guidelines, and color palette to give Lillie the fresh start she needed!
