ACKNOWLEDGEMENTS
Photography courtesy of Unsplash.com
Photography courtesy of Unsplash.com
OBJECTIVE
Cancer Sucks Foundation out of Denison, TX recently acquired their 501c3 to become a non-profit organization. They support those in their community who have been affected by Cancer. The foundation was founded by members of the Brother Forever MC, a motorcycle club. They wanted full branding and inspiration to take into their social platforms and print projects.
Cancer Sucks Foundation out of Denison, TX recently acquired their 501c3 to become a non-profit organization. They support those in their community who have been affected by Cancer. The foundation was founded by members of the Brother Forever MC, a motorcycle club. They wanted full branding and inspiration to take into their social platforms and print projects.
APPROACH
Create branding that is both edgy (to reflect its founders) and approachable (to encourage donations and involvement of the community.) Since CSF helps those affected by all type of cancer, we decided to incorporate a Cancer ribbon and the color purple. For the logo, we combined the letters C and S and a ribbon into one icon. We decided to bring in the edgy vibe into the background textures and copy to combine with a clean type and bold color palette.
Create branding that is both edgy (to reflect its founders) and approachable (to encourage donations and involvement of the community.) Since CSF helps those affected by all type of cancer, we decided to incorporate a Cancer ribbon and the color purple. For the logo, we combined the letters C and S and a ribbon into one icon. We decided to bring in the edgy vibe into the background textures and copy to combine with a clean type and bold color palette.
