Special Judges Award AAF San Antonio
AAF District 10
AAF San Antonio
Honorable Mention
Graphis New Talent Annual
LogoLounge Book 12, 2021
Photography courtesy of​​​​​​​
To create a juice shop/stand that caters to busy customers. It needs to be accessible, healthy, and cost effective for the everyday individual. In a busy market of juice and smoothie shops, Smart Citrus needs to catch a passerby's attention and be different from the others. By offering unique combinations, flavors, and additional supplements they can achieve this.​​​​​​​
With a bright and playful brand voice, Smart Citrus can reach a diverse crowd of customers. The logo informs the customer of the smart options they have to offer represented by the light bulb, and interior of an orange to signify health. Smart Citrus always wants their customers to feel in charge of their day with kinder, brighter, and smarter choices.
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