Gold Graphis New Talent Annual
Bronze AAF San Antonio
Merit AwardAdjudicated National Student Show and Conference
Photography courtesy of
Rebrand the learning store Lakeshore to better communicate their brand voice. They offer a wide variety of resources from furniture, classroom décor, and learning materials. The unique thing about Lakeshore is that they not only sell to schools/educators but are open to the public as well, which makes learning easy for everyone!​​​​​​​
The logo was created by combining the letterforms with building blocks, a widely known and common children’s toy. This keeps the existing customer base by using the name, but with a more unique and creative approach. Lakeshore wants to make sure that everyone has access to learning materials in and out of the classroom, so they offer online, in-store, and catalog shopping.
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