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To create a network centered around travel and experiences. It needs to set itself apart from its competitors, like the TRVL Channel, Explorer Channel, Discovery Channel, Food Network, and Animal Planet. They have the opportunity to educate others that traveling is accessible for everyone.​​​​​​​
Offer different shows targeting adventure and exploration to individuals. It has content for travelers who want inspiration and ideas for travel, and features different shows offering their insight and experience in particular subjects. The channel has shows that are centered around itineraries, must-see-spots, and unique adventures. Using the icon set to create bumpers, animations, and Instagram content for the channel, which are all based on travel. 
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