CREDITS
Art Direction/Ad Campaign Strategy: Cyndi Murray, Grace Hayes, Samantha Chapman, Hannah Tanner
Brand Identity: Cyndi Murray, Grace Hayes, Samantha Chapman, Hannah Tanner
Logomark: Hannah Tanner, Grace Hayes
Illustrations: Samantha Chapman, Grace Hayes
Motion Graphics: Hannah Tanner
Copywriting: Cyndi Murray
Packaging System/Unboxing Experience: Hannah Tanner, Grace Hayes, Samantha Chapman, Cyndi Murray
Digital Experience: Cyndi Murray, Samantha Chapman, Hannah Tanner
Photography courtesy of Unsplash.com and Pexels.com
Art Direction/Ad Campaign Strategy: Cyndi Murray, Grace Hayes, Samantha Chapman, Hannah Tanner
Brand Identity: Cyndi Murray, Grace Hayes, Samantha Chapman, Hannah Tanner
Logomark: Hannah Tanner, Grace Hayes
Illustrations: Samantha Chapman, Grace Hayes
Motion Graphics: Hannah Tanner
Copywriting: Cyndi Murray
Packaging System/Unboxing Experience: Hannah Tanner, Grace Hayes, Samantha Chapman, Cyndi Murray
Digital Experience: Cyndi Murray, Samantha Chapman, Hannah Tanner
Photography courtesy of Unsplash.com and Pexels.com
OBJECTIVE
With all-natural beauty and self-care products trending, there’s an increasing concern for how safe our hygiene products are. Many people are moving away from aluminum-based antiperspirants, as well as baking soda and artificial fragrances. We needed to position Lume as the only all-natural, all-over, pre-odorant formula among other deodorants in the market.
With all-natural beauty and self-care products trending, there’s an increasing concern for how safe our hygiene products are. Many people are moving away from aluminum-based antiperspirants, as well as baking soda and artificial fragrances. We needed to position Lume as the only all-natural, all-over, pre-odorant formula among other deodorants in the market.
APPROACH
Lume is in the unique position to widen their reach. With more a bold and humorous voice and visual approach Lume can easily differentiate themselves from the rest while reaching a young, adventurous crowd. Lume never wants to make their audience feel shame around their stink, in fact, they shouldn’t have to worry about it at all.
Lume is in the unique position to widen their reach. With more a bold and humorous voice and visual approach Lume can easily differentiate themselves from the rest while reaching a young, adventurous crowd. Lume never wants to make their audience feel shame around their stink, in fact, they shouldn’t have to worry about it at all.
