ACKNOWLEDGEMENTS
Merit Award Salute Design Competition
Photography courtesy of Unsplash.com
Merit Award Salute Design Competition
Photography courtesy of Unsplash.com
OBJECTIVE
IMGN, formerly ImagingUSA, is the largest photography convention in North America that takes place in Nashville, TN. It brings photographers from all over the country to one place to learn, share, and develop their skill. They provide photographers with trade shows, speakers, workshops, and much more. The current branding lacks originality and creative approach.
IMGN, formerly ImagingUSA, is the largest photography convention in North America that takes place in Nashville, TN. It brings photographers from all over the country to one place to learn, share, and develop their skill. They provide photographers with trade shows, speakers, workshops, and much more. The current branding lacks originality and creative approach.
APPROACH
Create branding that reflects the diversity of photographers and type of photography. One thing they all have in common? Light. I reflect this concept by using colors that are seen when a prism is held up to light, using a soft gradient, and logo type overlapping. The new name IMGN, invites the attendees to imagine the world around them in different ways by learning new styles, techniques, and meeting others also in the world of photography.
Create branding that reflects the diversity of photographers and type of photography. One thing they all have in common? Light. I reflect this concept by using colors that are seen when a prism is held up to light, using a soft gradient, and logo type overlapping. The new name IMGN, invites the attendees to imagine the world around them in different ways by learning new styles, techniques, and meeting others also in the world of photography.
