SPB Hospitality Virtual Brand
Twisted Tenders Instagram

Twisted Tenders is an established virtual brand at SPB Hospitality. Present on delivery sites such as UberEats, DoorDash, and OLO. Twisted Tenders is an edgy brand that targets a younger audience. The social posts need to highlight the menu items, delivery, and catering options while appealing to it's audience by adhering to trends, pop culture, and other relevant inspiration. ​​​​​​
The marketing coordinator provides marketing objectives that need to be met, once provided, I ideate different content and copy for each post. Once approved, I begin to create the graphics by using the same style as established in the brand guides. Most posts also incorporate motion to create additional interest.
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