Old Chicago host Mini Tour's in their restaurants throughout the year, and they usually each run for about a month. They highlight select beers (5-10), cocktails, and featured menu items to incentive customers to join the loyalty program and earn a free shirt by completing the your. Mini Tours need to match the brand aesthetic of Old Chicago while also having it's own look and feel. A variety of print materials need to be produced; table tents, posters, banners, and t-shirts. Digital assets such Email pods, social ads, and web assets need to be created.